In Chevy’s most recent commercial product push they featured a room for all of the vehicles to sit. This is the “Real people, not Actors” commercials shown on tv starting April 2015. Part of the content necessary for this commercial was a ceiling replacement on every shot in every commercial. This involved created a ceiling from scratch and camera matching it to roughly 10 angles so that it could be digitally comped into the video footage. The ceiling was produced at an ultra high resolution as well for billboard/print.
Each segment had a still camera set up so the renders of the ceiling were stills comped into the main footage using Nuke.
3D artist, autodesk 3ds max, 3D Studio Max, Maya, Photoshop, after effects, Adobe, 3D modeling, texture mapping, CGI, Unreal, UDK, Unity Pro, Unity, Realflow, Zbrush, Sculptris, Vray, Render, rendering, Premiere, wacom, photomatix, 3D design, Motion graphics, Motionographer, Motion comics, creative suite, graphic design, game artist, environment artist, post production, render farm, Alan Jacobson, ADJart, normal mapping, normals, normal maps, diffuse map, specular map, Nuke, Nukex, compositing, compositor, PSD, MAX, EXR, sculpt, chevy, cheverolet, commercial, real people not actors